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	<title>Grab More Customers &#187; selling</title>

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		<title>There&#8217;s a Gold Mine in Your Customer Files</title>

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		<pubDate>Wed, 04 Mar 2009 20:36:57 +0000</pubDate>
		<dc:creator>Melody Brooks</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Offline promotion]]></category>
		<category><![CDATA[Website promotion]]></category>
		<category><![CDATA[email list]]></category>
		<category><![CDATA[selling]]></category>

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		<description><![CDATA[Let&#8217;s be honest. Most businesses, especially offline businesses, don&#8217;t treat their current customers like the gold they are.
Once customers buy, there they sit &#8211; largely forgotten. Oh, they might get a sales flyer now and then, but they&#8217;re not marketed to very effectively.
By and large, businesses are so busy chasing those shiny new customers that [...]]]></description>
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