Posts Tagged ‘recession’
Found an article on prospering in this economy from master copywriter and marketer Bob Bly. We should all keep these 5 things in mind…remember, this too shall pass.
And if you keep marketing, you’ll come out the other side with a bigger piece of the pie than you had before!
***5 ways to thrive in a recession***
By Bob Bly
BusinessWeek recently gave these 5 suggestions for navigating
your business through the current economic storm:
1–Don’t panic. Cycles happen. Sometimes they happen hard, but
we’ll come back around eventually.
2–Keep marketing. Slowdowns are an ideal time to snatch up
market share.
3–Stick to your focus. Don’t water down your message in a
misguided attempt to widen your market appeal.
4–Don’t go “discount crazy.” If you keep offering “special
deals,” eventually the deals are no longer special… and
customers learn to wait for the next deal instead of buying
right now.
5–Have a plan. You can’t wish the crisis away by ignoring it.
Source: The Copywriter’s Roundtable, #398. This article appears courtesy of Bob Bly’s "Direct Response Letter" and can be found at www.bly.com.
