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© 2010 Grab More Customers. All information copyrighted unless otherwise noted.
Back in February of 2009, I wrote this post about a mobile phone marketing company called 2du Media that I thought had a unique, interesting service for businesses and consumers. I used keywords where I could and added links to 2du within the post. I thought it might help them get some publicity for a week or so and that would be it.
Was I wrong.
Today, over 10 months later, I’m still getting hits on that post almost every day. In fact, I’ve had 13 hits so far today. Why?
I’d like to say it was my wonderful writing, but mobile phone marketing (also known as SMS marketing) is big. More companies are getting into it, so people want to know more. A few of these info seekers run across my post.
If you want a post that keeps getting hits long after you write it, mention names, research your keywords and use them judiciously, and link to relevant websites. If you can write about a new or hot trend, all the better. People will be looking for more information and you’ll look like an expert.
If you take the time to read the post, do you see anything else that might be helping it get so many hits?
Would you believe that the average 13-17-year old sends or receives 1,742 text messages every month? That’s 58 messages a day, every day. Nielsen Mobile, a division of the Nielsen Company, also shows that the typical cell phone user under the age of 45 sends and receives more text messages than calls. According to Nielsen, in the second quarter of 2008 the number of text messages was up 450% from 2006.
How would you like to take advantage of all this cell phone traffic to increase your business?
2du Media is a real-time promotion company with an innovative, inexpensive service for businesses to inform and market instantly to consumers on their cell phones.
Unlike other text message marketing services, 2du does not spam cell phone users. Everyone signing up with 2du Alerts sets up his or her own account with a profile that determines which businesses will be allowed to send text messages. Consumers can specify what they like to purchase and which companies they want to do business with. The technology 2du uses makes sure that all messages sent are consistent with the profile and within an hour’s drive of the cell phone user.
Companies use the 2du service to send coupons, specials, and up-to-date information such as show times for theaters and wait times for restaurants. This real-time promotion is targeted to those most likely to visit the business or use the service.
Businesses find 2du’s service especially beneficial because:
–It’s a cost-effective way to advertise.
–They can quickly and easily build relationships with current and prospective customers.
–Ads are sent in real-time and can be changed on the fly.
–They can test several different messages to get quick feedback on which messages are effective and can be used in other marketing.
–Businesses can form joint ventures and promote each other. By leveraging effort and advertising, they can drive traffic to all participating businesses.
Consumers like the 2du alerts because they get…
–Information delivered instantly in real time
–Control over the texts they get
–Messages that are relevant to them about things they want to buy and do–and
– No spam.
Check out 2du’s website and see what they can do for you and your customers.
What do you think about this new type of cell phone marketing and how could it help your business?
