Posts Tagged ‘Marketing’
- Tired of reading emails that look like useful content but are actually thinly-veiled sales pitches. http://bit.ly/7kt3Sv #
- RT @webpronews Do You Have the "Right" to Link? | WebProNews http://tinyurl.com/yena27l #
- Win a FREE ticket to White Paper Success Summit 2010: http://bit.ly/WPSS-Junta42 #wpss10win #
- RT @motiv8td What Are You Doing for Your Prospects? http://tinyurl.com/ybwymlm #
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- Tired of reading emails that look like useful content but are actually thinly-veiled sales pitches. http://bit.ly/7kt3Sv #
- RT @webpronews Do You Have the "Right" to Link? | WebProNews http://tinyurl.com/yena27l #
- Win a FREE ticket to White Paper Success Summit 2010: http://bit.ly/WPSS-Junta42 #wpss10win #
- RT @motiv8td What Are You Doing for Your Prospects? http://tinyurl.com/ybwymlm #
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- Great article, but IMO it's a losing battle. http://bit.ly/4GcyNC #
- Win a FREE ticket to White Paper Success Summit 2010: http://bit.ly/WPSS-Junta42 #wpss10win #
- RT This is exciting! A New fun way to tweet! http://tgli.de/Fcg #
- How to get more clients online: http://www.youtube.com/watch?v=NJqDrIcoQxg&feature=player_embedded# #
- There's still time to sign up for Michelle Salater's 6-week bootcamp! (Yes, I am an affiliate for this bootcamp. I… http://bit.ly/8nuh6V #
- This is geared toward real estate, but is helpful for anyone who writes: http://subject2.com/write-for-your-audience/ http://bit.ly/80fScz #
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- For blog posts that keep getting hits month after month… http://bit.ly/4K5ytc #
- Help people find you by simply using your full name. http://bit.ly/5Rgr8Y #
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- @jim_turner Hi Jim, am reading your AWAI course and just wanted to say thank you! #
- RT @motiv8td 3 Quick Steps to Improving Time Management http://bit.ly/5PVAdX #
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- A constant challenge when writing copy–Michel Fortin to the rescue. http://bit.ly/75idSg #
- Which wolf do you feed? http://bit.ly/6h4mjg #
- RT How Press Releases Can Be Great For Search http://bit.ly/6euVMw #
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Clients need your help in getting more customers, especially online. Most of them have no idea where to start – and not only will they pay you handsomely, but they will love you for taking this chore off their hands. These are just a few ideas meant to inspire you to come up with plans personalized for your clients.
1. ASK your clients what they need . . . just because your other beauty shop clients needed help with Craigslist ads, that doesn’t mean this one will too.
2. Closely related to #1 is Don’t assume anything. Your client may have a solid marketing background and just needs to know how to start a WordPress blog. To waltz in and assume he needs your services from A-Z is not only condescending and rude, but you’re going to lose business . . . to people who ASK.
3. What kind of list does the client have now? It may be mailing addresses only, in which case you can start a postcard campaign. It takes time to get this together and see results, so the process should be started right away and running in the background along with #4.
4. Gather contact information consistently, especially email addresses. You can use Aweber or Constant Contact to create a monthly newsletter with coupons and specials. Make sure that newsletter delivers quality content.
5. Create a blog or website. If nothing else, a Blogger site will do. The client may want to update the blog or website in-house but want you to train the staff who will be doing it. Or he may want you to take it over.
6. Don’t forget old clients. You may need to send them a “sorry we haven’t touched base” letter or postcard, but reactivating old clients can pay great dividends.
7. JV, JV, JV. Joint ventures are a big piece of the corporate money pie, but most small businesses have never heard of them. In a joint venture, two or more businesses leverage each other’s resources.
For example, a jewelry store that specializes in high-end diamond jewelry might work with a boutique in an upscale part of town. The boutique could send out a letter to its clients recommending the jewelry store, with an introductory special of 20% off for anyone who brings in the letter. The boutique gets 35% of the profit from the campaign.
All it cost the boutique was a little time mailing the letters, and the actual costs to put together the campaign could be taken off the top of the proceeds. The jewelry store has new customers they wouldn’t have had otherwise, and the customers got a great deal on jewelry.
A win-win-win situation for everyone.
Most business owners are so busy running their businesses (especially in this economy) that they don’t have time to learn how to market, much less to do it. Anything you can help them with will be much appreciated . . . remember, they are already used to paying for marketing and advertising.
- 2 heads are better than 1! http://bit.ly/5tZmrn #
- Contest for a free spot in Michelle Salater's online bootcamp!! http://bit.ly/5du68u #
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- Get paid for your tweets! Check it out: sponsored http://bit.ly/5bKahR #
- Free
teleseminar tomorrow on using landing pages to increase conversions by
engaging prospects. Anyone working… http://bit.ly/7v4Dvu # - Cool! @bellco_cu could make my auto loan payment – http://bit.ly/BellcoAutos #
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- Win some beautiful kitchen stuff from The Kitchen Fork! http://dawnypoo.blogspot.com/2009/12/tuesday-tip-kitchen-fork-giveaway.html #
- A Christmas contest…check it out!! http://bit.ly/5aK6f6 #
- Tip of the Day: Take a typical business process and highlight it if no one else is – eg. if you sterilize containers, make sure people know. #
- RT @michelfortin How to Negotiate Better Copywriting Fees http://bit.ly/o2QqQ #
- I just downloaded #TweetGlide free! Get it too: http://tgli.de/DNW #
- More FTC guideline info – transcript of the interview I posted last week. http://bit.ly/8tEn9K #
- Reminder…new FTC guidelines go into effect December 1. Here's one take on it from legendary marketer Frank Kern: http://bit.ly/8Pshy6 #
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