3 Quick Tips for Marketing with Facebook
Is your business on Facebook, and are you squeezing all you can out of it?
Or are you ignoring the giant, hoping it will go away?
Most businesses would benefit from having a presence on Facebook, and chances are that yours is one of them. Yes, it does take a little time to set everything up and work it daily. However, it’s worth the effort, and here are a couple of tips to help you make the most of FB.
Ask for feedback, opinions, and ideas.
Facebook is all about interaction and developing relationships. ASK your followers questions that help you get to know them. For example, if you run a pet business, ask them about their pets and encourage conversation. Ask for advice about what they use to bathe their dogs or which cat toys are the best. Start a conversation at least three times a week, and pay attention to what they say. This is market research at its simplest.
Share what they’re interested in.
Here’s a neat trick: when you use Facebook as your business page, you can like other business pages, which will then show up on your home feed (not what your fans see). Be sure to like pages that your clients are interested in. Using the example above, like pages for local veterinarians, groomers, pet food stores, and doggie daycares. Share their stories, pictures, jokes, etc. on your page and use them as conversation starters.
An additional tip that will help you get more fans: participate on the pages you’ve liked. Congratulate that pet adoption agency on the three placements it made over the weekend. Tell the vet how much your dog loves Jessie the nurse. Build those relationships–you never know what might result from them. As people see your postings, they’ll be curious about you and go to your page. More fans!
Offer exclusive specials for Facebook fans only.
Reward your fans for liking your page with the occasional special deal just for them. Write a note offering a 10% off coupon, or ask them to come in and tell you they’re Facebook fans for a free sample. Be creative. Ask them to share your page with their friends and offer a freebie for those who report they’ve done so.
After you’ve done this for a while, you’ll be surprised at how fun it can be and how little time it takes. When you engage your fans, you attract even more fans and encourage them to buy. Don’t be afraid to use Facebook; in fact, try something new every week and test, test, test.
Tweets for 2010-03-13
- Heidi Farmer on Charleston: http://www.thegoodstuffguide.com/mvw-charleston-sc/ #
- The Charleston Style Concierge on how to pack for your next trip: http://blog.charlestonnaturally.com/spring-trips-simplify-your-packing/ #
- Honeymoon in Botswana with Hills of Africa Travel: http://www.isabellestravelguide.com/honeymoon-in-botswana.html #
- Check out Charleston Naturally: http://www.charlestoncitypaper.com/charleston/best-way-to-act-naturally/BestOf?oid=1825977 #
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Read the latest Subject2 blog post about the most critical factor in forging a lucrative relationship with your copywriter.
Tweets for 2010-03-06
- http://bit.ly/c6bHIG #
- Great blog about branding from Nora Richardson and Michelle Salater of Sumer, LLC. http://bit.ly/cz3ZMd #
- Ends today! Weddings by Chris Leary Photography giveaway: http://chrislearyweddings.com/contest/ Please RT! #
- Ends Sunday! Weddings by Chris Leary Photography giveaway: http://chrislearyweddings.com/contest/ #
- Ends Sunday! Weddings by Chris Leary Photography giveaway: http://chrislearyweddings.com/contest/ Please RT! #
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Tweets for 2010-02-27
- Ends Sunday! Weddings by Chris Leary Photography giveaway: http://chrislearyweddings.com/contest/ Please RT! #
- Ends Sunday! Weddings by Chris Leary Photography giveaway: http://chrislearyweddings.com/contest/ #
- Be careful if you're doing Facebook advertising. Be sure to read *everything* and get all your ducks in a row. http://bit.ly/aUo5vs #
- From Sumer and guest blogger @Melody Brooks: Advertising Should Produce Results http://is.gd/8VHQI #
- Just one week left – Weddings by Chris Leary Photography giveaway: http://chrislearyweddings.com/contest/ #
- RT @tweetmeme Create an Online Promotion Plan That Delivers Results http://bit.ly/9LwxzE #
- Herb & kitchen gardening with Charleston Naturally: http://blog.charlestonnaturally.com/tips-for-herb-and-kitchen-gardening/ #
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Tweets for 2010-02-20
- Vlog Your Way to More Clients. Free Call with Michelle Salater. http://www.writtenbysumer.com/vlogcall #
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The post last week about writing well stirred up so many comments, both pro and con, that I had to write a part 2.
Check it out and please leave a comment . . . is it important to use correct grammar?
Tweets for 2010-02-13
- Sumer on the Google Wonder Wheel… http://bit.ly/bG3l4T #
- Weddings by Chris Leary Photography mentioned in blog along with other goodies! http://bit.ly/cC1Y5w #
- RT @tweetmeme From Sumer: FlickTruck Video Marketing http://ow.ly/1opUEt #
- Is your blow dryer losing its oomph? Get an old mascara wand, wash it, and brush the gunk out of the air intake…. http://ff.im/fIrMb #
- Capt Phil Harris of F/V Cornelia Marie passes away. http://dsc.discovery.com/fansites/deadliestcatch/phil-harris/ #
- Weddings by Chris Leary Photography Awards Thousands$$ in Wedding Photography http://bit.ly/cvTlpI #
- Domain, website, email addresses, and plenty of space for $20 a month – plus make money! Check it out: http://www.grabmorecustomers.com/yourownsite #
- RT This is exciting! A New fun way to tweet! http://tgli.de/GaN #
- Trickle-down product economics from Tony Laidig: http://publicdomainblog.com/business-strategies/trickle-down-product-economics/ #
- Domain, website, email addresses, and plenty of space for $20 a month – plus make money! Take a look: http://www.grabmorecustomers.com/yourownsite #
- Domain, website, emails, and plenty of space for $20 a month – http://www.jvwebpartners.com/idevaffiliate/idevaffiliate.php?id=126 #
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New Blog Post on Subject2.com
I’ve written a new blog post on Subject2 about common mistakes in grammar:
http://subject2.com/2010/02/it-aint-that-hard-to-write-good/
Tweets for 2010-02-06
- OK guys, no excuses – top 5 Valentine's Day gifts for her…http://bit.ly/91IKQq #
- Successful FB and Twitter practices from Mr. Social Media, Brian Solis. BTW I just started his book (shown below)… http://bit.ly/9EDbE4 #
- Contest for FREE wedding photography! http://www.chrislearyweddings.com/contest/ Please RT! #
- @motiv8td Thanks, Nick. in reply to motiv8td #
- Does anybody know an IRS agent? We have an issue with a W-2 from a crooked ex-employer and we've looked the other way too long. Thank you. #
- Look at this nail color! http://www.styleunzipped.com/2010/01/polish-for-all-seasons.html #
- Michelle from Sumer on grabbing more clients with vlogs. http://bit.ly/doi8XR #
- How to Vlog your way to more clients: http://www.writtenbysumer.com/vlogcall.html #
- The best bubble bath ever: http://blog.charlestonnaturally.com/how-to-create-the-ultimate-bubble-bath/ #
- FREE wedding photography by winning a contest? Check it out: http://www.chrislearyweddings.com/contest/ #
- Does your website speak to your clients' and prospects' pain and present you as the solution, or is it just a big… http://bit.ly/cSCTFp #
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