Posts Tagged ‘credible’
Customers and clients need you to be credible and trustworthy. One of the best marketing techniques for doing this is to position yourself as an expert in your field or niche.
Experts get recognized, have more work than they can handle, and are primary sources of information for potential customers and clients. But how can you establish yourself as an expert?
1. Write articles and post them on directories.
High-quality articles with plenty of actionable, accurate content show prospects you know what you’re talking about. Don’t forget the resource box for each article.
2. Comment on appropriate blogs.
Find blogs that complement your topic or niche and comment there, making sure you link to your website (usually you put in your site URL before your comment, then it’s linked to your name). People will flock to your site or blog, already pre-sold on you based on your comments.
3. Twitter, Facebook, Squidoo, Digg . . . or your local newspaper or radio station.
Online and offline media can both help you establish yourself as an expert if you play your cards right. Always be professional, find ways to be helpful, and give away a few secrets. People will wonder what else you have to offer if you’re freely sharing such good stuff!
4. Leverage your resources and acquaintances.
Do you know other experts in your field? Why not get together and hold a seminar to help your target audience with their biggest problem? Or guest blog for each other. You scratch their backs, they’ll scratch yours.
5. Try Google Knol.
This is a really cool tool I just found out about this morning and had to share with you. You’ll probably agree after you see the video . . . Knol is a great way to become known as an expert.
Good luck and if you have any other ideas, please let us know!
