Posts Tagged ‘CO’
Do you lie in your marketing materials?
Have you ever thought about that?
How many times have you seen a sales letter that made a big promise but the product didn’t deliver? Or how about a blog post whose title said one thing but the post itself said another?
How did you feel when you were done reading? Like you just wasted 5 minutes you’ll never get back.
Make sure you don’t do that. If necessary, have someone else read your marketing materials.
Always test your emails. Send them to yourself and click on the links, reread for clarity, and check the formatting. If your emails look sloppy, you’re going to lose subscribers.
And above all – if you say you’re going to tell your readers how to do something, follow through! And don’t take 50 paragraphs to do it.
