Posts Tagged ‘article writing’

 
Search engine optimization (SEO) drives targeted, hungry traffic to your website, but takes a little work and know-how. A well-optimized website might cost you thousands of dollars if you are not familiar with how SEO works.
 
However, if you have just a little knowledge, you can boost your optimization for much less. . .
1. Write (or outsource) keyword-rich articles

Keyword-rich, informative articles submitted to article directories will increase your visibility on the search engines, making you easier to find. You can write your own articles or hire a writer to create them for you.

Warning #1: You get what you pay for. If you want cheap articles, you’re going to get badly-written articles. Would you write a 500-word article for someone else for $3? If not, don’t expect someone else to do it for you.

Make sure your article writer is a native English speaker and expect to pay at least $3-5 per 100 words. One top-notch article is worth at least 5 bottom-drawer articles. Pay for quality: in the long run it saves you time and money.

We can write high-quality keyword-rich articles for you. Contact us for more information.

Warning #2: Don’t stuff your articles with keywords. Not only will the article directories reject your work, visitors won’t read long enough to figure out what you’re trying to tell or sell them. And most importantly, they won’t visit your site.

2. Catchy Domain Name

Can you think of a better way to make visitors remember your website? Something short and sweet will keep them coming back.

Take your time when you’re deciding on a domain name, and do some keyword research. I chose my domain name after literally days of agonizing over what to call my site. Honestly, for SEO purposes I probably would have done better using something like “XYZ Web Copywriting”, but I liked the sound of  “Grab More Customers” — after all, that’s what everybody is trying to do!

3. Organize your site navigation, and make sure you have good tags and keywords

Making your site easy to navigate is one way to improve the flow of traffic to your website. Visitors like sites they can browse easily, and they will return to and recommend sites they like.

Your keywords should be naturally integrated through the site, especially in the title tags (the very top of the screen, in the title bar). You can customize title tags, or have your web developer do it.

Choose your keywords and title wisely. Research what your target market is looking for and determine which keywords they are using to search. One good site for this is spacky.com. You’ll see the number of searches for each keyword and get suggestions for more keywords.

The meta description tag tells the search engines what your site is about. This should be a short description, about 20 words. Again, use keywords as appropriate and don’t stuff.

Low cost SEO can easily land you on the first page of Google or any other search engine. I encourage you to start with these three steps and research SEO online or talk to your website designer or developer. New methods are being tested and used all the time . . . find what works for you, then work it!