Facebook is a social networking site that most people use to stay in touch with friends and family. Many have rekindled friendships and gotten in touch with old classmates. Some have even met their significant others on FB.
It is also a fast and easy way to create new personal and business relationships. With Facebook, you can create your own network of friends, become an online fan of people and businesses, and join groups that share your beliefs and ideas.
While Facebook is a wonderful social networking website and fun to use, Internet marketers can’t resist using it for marketing.
Why?
One word: numbers.
Facebook has millions of subscribers from around the world and is one of the fastest-growing social media sites. Millions of people use it every day, and millions more log in for the first time every month.
Those numbers are staggering. You may be thinking you couldn’t possibly manage that volume of potential customers. However, Facebook helps you segment that traffic and easily find where your target audience hangs out–so you can hang out there too.
People tend to put themselves in groups based on a common characteristic, like age or interest. This can be a gold mine for you and very easy to tap into. All you need to do is join groups that match the demographics of your target audience. If you can’t find an existing group, create your own and get people to join.
You can get the word out about your products and services with Facebook tools like news feeds, blogs, and notes that are simple to create and maintain. You can show people what you have in a non-”salesy” way…just like talking to friends about a great new product or service.
Speaking of word-of-mouth advertising, anyone who likes your profile page can recommend it to their friends. Your Facebook profile can be used to promote your products or services with videos, photos, or reviews.
With Facebook, you get the tools you need to to generate highly-targeted traffic to your website. What more could any marketer ask for?
