Archive for the ‘Teleseminars’ Category
Customers and clients need you to be credible and trustworthy. One of the best marketing techniques for doing this is to position yourself as an expert in your field or niche.
Experts get recognized, have more work than they can handle, and are primary sources of information for potential customers and clients. But how can you establish yourself as an expert?
1. Write articles and post them on directories.
High-quality articles with plenty of actionable, accurate content show prospects you know what you’re talking about. Don’t forget the resource box for each article.
2. Comment on appropriate blogs.
Find blogs that complement your topic or niche and comment there, making sure you link to your website (usually you put in your site URL before your comment, then it’s linked to your name). People will flock to your site or blog, already pre-sold on you based on your comments.
3. Twitter, Facebook, Squidoo, Digg . . . or your local newspaper or radio station.
Online and offline media can both help you establish yourself as an expert if you play your cards right. Always be professional, find ways to be helpful, and give away a few secrets. People will wonder what else you have to offer if you’re freely sharing such good stuff!
4. Leverage your resources and acquaintances.
Do you know other experts in your field? Why not get together and hold a seminar to help your target audience with their biggest problem? Or guest blog for each other. You scratch their backs, they’ll scratch yours.
5. Try Google Knol.
This is a really cool tool I just found out about this morning and had to share with you. You’ll probably agree after you see the video . . . Knol is a great way to become known as an expert.
Good luck and if you have any other ideas, please let us know!
Avoid the traps that can trip you up in your business and replace them with strategies that lead to success.
Stop your struggles and find the road to prosperity with this FREE two-part telephone seminar.
If your business is stuck or you’re thinking of going into business for yourself, be sure to listen in on this free two-part teleseminar as Michelle Salater interviews Julio Blanco, business coach extraordinaire.
The founder of Envision Lifeworks, Julio Blanco is a 19-year marketing powerhouse who believes small businesses make a big difference. He gives entrepreneurs the mindset and marketing tools to create a successful business doing the work they love.
Michelle Salater is the epitome of the conscious entrepreneur. The owner of the highly successful web copywriting business Sūmèr, LLC, Michelle’s business skyrocketed after she started working with Julio…and she is excited to share his expertise with you.
In this two-part call, you’ll learn. . .
- The biggest hurdle stopping you from creating the business you want.
- The marketing trap that’s sapping your time, money, and energy.
- How to make growing your business seem effortless.
- Simple steps to have a successful business AND a personal life.
- One thing you are probably neglecting that is costing you thousands of dollars.
Why spend years and thousands of dollars figuring out how to create a successful small business when you can get on the path to prosperity right now…free?
For more details, go here.
Found an article on prospering in this economy from master copywriter and marketer Bob Bly. We should all keep these 5 things in mind…remember, this too shall pass.
And if you keep marketing, you’ll come out the other side with a bigger piece of the pie than you had before!
***5 ways to thrive in a recession***
By Bob Bly
BusinessWeek recently gave these 5 suggestions for navigating
your business through the current economic storm:
1–Don’t panic. Cycles happen. Sometimes they happen hard, but
we’ll come back around eventually.
2–Keep marketing. Slowdowns are an ideal time to snatch up
market share.
3–Stick to your focus. Don’t water down your message in a
misguided attempt to widen your market appeal.
4–Don’t go “discount crazy.” If you keep offering “special
deals,” eventually the deals are no longer special… and
customers learn to wait for the next deal instead of buying
right now.
5–Have a plan. You can’t wish the crisis away by ignoring it.
Source: The Copywriter’s Roundtable, #398. This article appears courtesy of Bob Bly’s "Direct Response Letter" and can be found at www.bly.com.
Are you having trouble getting clients to your site – or are they popping in and leaving?
Your website design might be stopping you from getting the traffic you want and ranking high on Google.
If you think this might be the case, you need to join my good friend and mentor, Michelle Salater of Michelle Salater Writing & Editorial, and Nina Menezes, professional web designer and owner of InterDream Designs, for an hour-long, free call on the “Top 5 Website Design Myths” on February 19, 2008 at 8pm Eastern / 4pm Pacific.
You don’t want to miss this call. Michelle and Nina will discuss. . .
- Why your site isn’t ranking #1 in the search engines and how to get it there.
- How your site should look and what you need to make it successful.
- Why your website might be turning off customers and how to avoid it.
- How to get a ton of traffic and turn it into paying customers.
Both Michelle and Nina know what you need to do to have a successful website. You have the best of both worlds – Michelle knows copy, Nina knows design. Michelle’s calls always hand you a ton of great information – and best of all, the call is FREE!
I’ll be there with pen in hand.
Register now at http://webcopywritingqueen.com/designmyths.html
The call is being recorded in case you miss it – but you have to register to get the recording.
P.S. To find out more about Michelle, go to her site at www.mlsalater.com. Nina’s website is www.interdream-designs.com.
