- Tired of reading emails that look like useful content but are actually thinly-veiled sales pitches. http://bit.ly/7kt3Sv #
- RT @webpronews Do You Have the "Right" to Link? | WebProNews http://tinyurl.com/yena27l #
- Win a FREE ticket to White Paper Success Summit 2010: http://bit.ly/WPSS-Junta42 #wpss10win #
- RT @motiv8td What Are You Doing for Your Prospects? http://tinyurl.com/ybwymlm #
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- Tired of reading emails that look like useful content but are actually thinly-veiled sales pitches. http://bit.ly/7kt3Sv #
- RT @webpronews Do You Have the "Right" to Link? | WebProNews http://tinyurl.com/yena27l #
- Win a FREE ticket to White Paper Success Summit 2010: http://bit.ly/WPSS-Junta42 #wpss10win #
- RT @motiv8td What Are You Doing for Your Prospects? http://tinyurl.com/ybwymlm #
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Do you lie in your marketing materials?
Have you ever thought about that?
How many times have you seen a sales letter that made a big promise but the product didn’t deliver? Or how about a blog post whose title said one thing but the post itself said another?
How did you feel when you were done reading? Like you just wasted 5 minutes you’ll never get back.
Make sure you don’t do that. If necessary, have someone else read your marketing materials.
Always test your emails. Send them to yourself and click on the links, reread for clarity, and check the formatting. If your emails look sloppy, you’re going to lose subscribers.
And above all – if you say you’re going to tell your readers how to do something, follow through! And don’t take 50 paragraphs to do it.
- Great article, but IMO it's a losing battle. http://bit.ly/4GcyNC #
- Win a FREE ticket to White Paper Success Summit 2010: http://bit.ly/WPSS-Junta42 #wpss10win #
- RT This is exciting! A New fun way to tweet! http://tgli.de/Fcg #
- How to get more clients online: http://www.youtube.com/watch?v=NJqDrIcoQxg&feature=player_embedded# #
- There's still time to sign up for Michelle Salater's 6-week bootcamp! (Yes, I am an affiliate for this bootcamp. I… http://bit.ly/8nuh6V #
- This is geared toward real estate, but is helpful for anyone who writes: http://subject2.com/write-for-your-audience/ http://bit.ly/80fScz #
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Exciting news . . . I’ve recently joined the Subject2 team of bloggers.
The Subject2 site was created by Nick Johnson, a savvy real-estate investor I’ve had the pleasure of working with. Subject2 will be an authority site on real estate and marketing. Even if you aren’t in real estate, the marketing and writing advice there will be valuable to you. I encourage you to check it out.
My first post is about knowing your audience and can be found here.
- For blog posts that keep getting hits month after month… http://bit.ly/4K5ytc #
- Help people find you by simply using your full name. http://bit.ly/5Rgr8Y #
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Back in February of 2009, I wrote this post about a mobile phone marketing company called 2du Media that I thought had a unique, interesting service for businesses and consumers. I used keywords where I could and added links to 2du within the post. I thought it might help them get some publicity for a week or so and that would be it.
Was I wrong.
Today, over 10 months later, I’m still getting hits on that post almost every day. In fact, I’ve had 13 hits so far today. Why?
I’d like to say it was my wonderful writing, but mobile phone marketing (also known as SMS marketing) is big. More companies are getting into it, so people want to know more. A few of these info seekers run across my post.
If you want a post that keeps getting hits long after you write it, mention names, research your keywords and use them judiciously, and link to relevant websites. If you can write about a new or hot trend, all the better. People will be looking for more information and you’ll look like an expert.
If you take the time to read the post, do you see anything else that might be helping it get so many hits?
- @jim_turner Hi Jim, am reading your AWAI course and just wanted to say thank you! #
- RT @motiv8td 3 Quick Steps to Improving Time Management http://bit.ly/5PVAdX #
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Hope you all had a wonderful holiday and here’s to a happy 2010!
I was reading a post on Clayton Makepeace’s site and one of the comments jumped out at me. Loren Woirhaye mentioned Googling your name and offered ways to get more exposure and make your name “Google-able”. I Googled myself and while there are others out there with my name, I should have been on the first page somewhere because of this site.
Nope. My Twitter was there, but nothing about Grab More Customers.
Know one reason why?
Because until this moment, my blog posts all showed “Melody” as the author. Not “Melody Brooks”. That’s been changed and we’ll see what happens in the next few weeks.
If you want more credibility, make sure you show up on Google. Read Loren’s comment here (go to bottom) for more ideas to make your name “Googleable”.
- A constant challenge when writing copy–Michel Fortin to the rescue. http://bit.ly/75idSg #
- Which wolf do you feed? http://bit.ly/6h4mjg #
- RT How Press Releases Can Be Great For Search http://bit.ly/6euVMw #
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