One of the biggest mistakes I see on company websites is what I call The “We’re So Special” Factor.
You’ve seen it: copy that talks (or brags) about the company itself . . .
“We do X better than anyone, and we do Y and Z faster than anyone.”
(With no details, of course.)
“We’ve been in business longer than dirt.”
“We’ve received the Golden Doodad Award from this company and the Bronze Doohickey Award from that company.”
Grrr. It makes me want to click to their contact page and post just five words . . .
“Your prospects really don’t care.”
People who visit your site are tuned into WII-FM, or What’s In It For Me. All they want to know is whether you can solve their problem or relieve their pain – and if so, how you’ll do it better, faster, or cheaper than your competitors. That’s it.
They want a reason to buy.
Give it to them. Straight.
And put the “We’re So Special” crap on your About page, if you must keep it.
If you’re doing any kind of online marketing, you need to check out the Warrior Forum. Whether you need copywriting, have a question about WordPress, or simply want to find some tremendous deals on tools for your business, the WF is the place to go.
I’ve been a member for several years, and I’ve always received great advice and ideas from the members. You’ll find everyone from veterans who’ve been marketing since dirt to newbies who are just starting out. I check in there at least a couple times a week, and encourage you to browse the forum and see what it offers you.
We’ve been doing a bunch of web copy, ghostblogging, and social media – - learning all we can to help your business thrive!
Keep an eye on this blog for more helpful hints and ideas to help you grab more customers!
Read the latest Subject2 blog post about the most critical factor in forging a lucrative relationship with your copywriter.
The post last week about writing well stirred up so many comments, both pro and con, that I had to write a part 2.
Check it out and please leave a comment . . . is it important to use correct grammar?
